Odds Farm Park’s position in the marketplace was reviewed and it was decided that a clearer and more distinctive visual identity was required. The Odds Farm Park logo was developed, and full brand guidelines created, enabling staff to support implemention of the new brand in-house.
Initially, we designed an eye-catching set of characters (hand drawn) which were to become the basis for all communication. These characters were used to hold up entrance signage and also applied as a montage to create a border for advertising material. The result was a strong, consistent and easily recognisable brand.
As part of this project we created new look leaflets, advertisements, posters (including 48-sheet billboards) and signage. We have also created specific illustrations for Easter, Halloween and Christmas, and continue to support Odds Farm Park on an ongoing basis.
You can check out more of my work on my website: www.raredesign.co.uk