We all like to hear good news. It’s even better to hear good news from someone we know. And better still to receive that good news because of work we have done with them or for them. As Thomas the Tank Engine would say – ‘we beam from buffer to buffer.’ OK maybe that’s a bit over the top but the point is, we all love to hear and receive positive feedback as a result of our efforts.
As a business owner or as someone who is involved in client service, how do you go about leveraging this feedback and any good news? Would you feel confident and comfortable in asking that person who is giving you the feedback something like:
“Could you please write about our service / product and what you thought about it?” or
“Would you mind us doing a quick video to record what you thought of the service you received from us?” or, if they really don’t want to be seen on camera (see our blog on that)
“Can I please record a quick sound byte of your thoughts on our service?”
You never know and there is no harm in asking. As they say …. ‘if you don’t ask, you don’t get.’ If your customers have been happy with the service or product they have received from you, it’s absolutely worth shouting about and celebrating. Existing happy clients will always be your best advocates and client testimonials are a wonderful way to have new customers come to you.
So that’s the gaining a testimonial bit, whether it be written or recorded audibly or visually – each of them has merit and is completely worth doing. We’ll be back with further tips on using client testimonials very soon, and in the meanwhile take a look at a video testimonial for Chiltern Business Connections: https://youtu.be/3L3OGDy5yCw