How to develop a Marketing Strategy for your Business

CBC member Tracy Reader of Marketing Mechanics treated the group to an insight into the essentials of developing a marketing strategy for businesses that delivers positives results.

Tracy specialises in delivering high impact marketing communications campaigns, using sharp, consistent messaging and design to increase brand recognition, customer loyalty and sales. With strong written, visual and social skills, she is determined, decisive and has great team spirit.  As a result she has a track record of delivering maximum results from challenging briefs.

Prior to setting up Marketing Mechanics, Tracy worked in two central London PR consultancies, then at the BBC – first as a publicist and then a marketing communications manager. After leaving the BBC, Tracy set up The Publicity Network to help small businesses to cost effectively manage their marketing projects.  Tracy has developed a vast knowledge of print, broadcast and new media communications, devising and delivering many innovative campaigns to reach a diverse range of audiences.

Where marketing is concerned, Tracy knows what to do, how to do it and who to call upon along the way.

Sharing her insider knowledge with the CBC members she talked through a handy acronym for good marketing planning:


M – get your messages clear and consiste

A – Check your activities are co-ordinated and relevant

R -Build relationships, this is where the real benefits begin

K – Keep at it, consistency is key

E – Always evaluate what you’ve done  and check against expectations

T – Think, refine from the results you get, be open to new ideas

Skills and experience

Marketing isn’t rocket science, however it does need to be planned and it does take time, so if you want help to get your business moving forward why not give Tracy a call, or arrange to meet her at CBC with the other group members?  You’ll find it well worth your while, she has helped CBC with their marketing strategy plan so we can give her a first hand recommendation!