Teaching Martians to make Toast!

Well – we weren’t quite sure where this one was going, and of course Phillip Sheahan revealed all in his very interesting ‘spot light’ session this morning. It turns out it’s all about story telling…
Making sure that our marketing really talks to our chosen audience through a story, by having a start, middle and end, not to mention the all important conflict that needs to be resolved by the time we get to the end.

Thank you Phillip for such a thought provoking session this morning.

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