Props morning highlights CBC business profiles

Adding a bit of variety to networking can bring some interesting results.  CBC members were asked to bring a prop to the networking meeting which would help the rest of the group remember them more easily in the coming week.

Referrals from networking excellent

Paul Beck leaves a sweet flavour with clients.

We were treated to a box of chocolates from Paul Beck of Applied Legal Services who explained that he likes to leave a ‘sweet’ flavour with his clients, after they have completed their Wills and Powers of Attorneys with him.  Jason Chapman of Rare Design showed the group his trusty sketch pad, together with awesome hand drawn illustration, highlighting his love of actually picking up real pens and paints to create fantastic images.  Faisal of FM First Aid Training brought a portable defibrillator and reminded CBC members of the value of ensuring their first aid training was up to date.  Ian Horler of Excel Office Supplies brought one of his original Day Books from way back when he first started in business running – a dairy and milk round, emphasizing how times have indeed changed.  And, Jay Blake from TakeOne TV emphasized the value of a steady shot on video with the use of a tripod, giving a steady message to a potential audience!

Networking provides access to new clients

Jay Blake of Take One TV

Two guests at the networking meeting included the Chair of Wycombe Youth Action who told the group about the growing need for support of vulnerable youngsters in the Wycombe area and the need for collaborative funding sources.   Tony Churchill, founder of OK Our Kids and newest member of CBC, brought the good news that as a newly formed Community Interest Company OK Our Kids would potentially be able to help Wycombe Youth Action going forward, perhaps starting with the OK Our Kids Gala Dinner on 29th September at the Crowne Plaza, Marlow, where the new edition of the Watch Out book will be official made available.

OK Our Kids Gala Dinner Poster networking help needed

Gala event 29th September 2018 for OK Our Kids

So all in all, a grand start to the day with some great local businesses! If you’d like to get in on the action with CBC give us a call or drop us a line. We love to meet new people and are particularly looking for someone in HR, a general solicitor or a bank representative to join the group in the future.

How to develop a Marketing Strategy for your Business

CBC member Tracy Reader of Marketing Mechanics treated the group to an insight into the essentials of developing a marketing strategy for businesses that delivers positives results.

Tracy specialises in delivering high impact marketing communications campaigns, using sharp, consistent messaging and design to increase brand recognition, customer loyalty and sales. With strong written, visual and social skills, she is determined, decisive and has great team spirit.  As a result she has a track record of delivering maximum results from challenging briefs.

Prior to setting up Marketing Mechanics, Tracy worked in two central London PR consultancies, then at the BBC – first as a publicist and then a marketing communications manager. After leaving the BBC, Tracy set up The Publicity Network to help small businesses to cost effectively manage their marketing projects.  Tracy has developed a vast knowledge of print, broadcast and new media communications, devising and delivering many innovative campaigns to reach a diverse range of audiences.

Where marketing is concerned, Tracy knows what to do, how to do it and who to call upon along the way.

Sharing her insider knowledge with the CBC members she talked through a handy acronym for good marketing planning:

 

M – get your messages clear and consiste

A – Check your activities are co-ordinated and relevant

R -Build relationships, this is where the real benefits begin

K – Keep at it, consistency is key

E – Always evaluate what you’ve done  and check against expectations

T – Think, refine from the results you get, be open to new ideas

Skills and experience

Marketing isn’t rocket science, however it does need to be planned and it does take time, so if you want help to get your business moving forward why not give Tracy a call, or arrange to meet her at CBC with the other group members?  You’ll find it well worth your while, she has helped CBC with their marketing strategy plan so we can give her a first hand recommendation!